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However, specialised traders like AAG operate differently.
Tecdoc q4 drivers#
Simplicity and convenience in payments, parts-in-stock information, delivery options are among the key drivers behind the growth of these platforms in the aftermarket. They can browse through similar products, check reviews, place an order and get fast delivery. From a customer perspective, big e-commerce platforms offer solutions for customers searching for non-critical parts. I believe that the customer experience is the key to a successful business. What should customer experience in the aftermarket look like? Customers have a positive experience when they can identify parts reliably, correctly and quickly based on the TecDoc Catalogue data. It facilitates the identification of the right part from the range, making it easier for us to sell parts online, reducing errors. That is why the data quality from TecDoc is a critical success factor. Our AAG catalogues are only as good as the quality of the underlying data and information. The TecDoc Catalogue data is integrated into our own platforms. For “easy search” we entirely rely on TecDoc. Reliability and a comprehensive product range are our regular job.
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Germany is the largest automotive market in Europe, accounting for more than 20 % of the total. We operate with different catalogues to meet customer needs in both the OE segment and the independent aftermarket with a strong focus on the German market. They are redefining the customer experience and distribution channels.ĪAG is all about selling replacement parts, workshop equipment and consumables online. We see the changes – there is a growing set of new players such as online dealers, online platforms, filling the niche between workshops and end customers. As consumers shift to digital platforms, e-commerce in the automotive aftermarket is expanding. In the automotive sector, digitisation and coronavirus pandemic have triggered a long-term disruption. What trends do you see in the market? What is your focus, and what are the challenges? Andreas Leusbrock, Head of E-Commerce at Alliance Automotive Group Germany